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Friday 10 October 2014

The importance of messaging APIs


Long gone are the days when people used to call up their associates to tell something or convey an important message. Now-a-days they just text them without any worries. This has become a trend which has been followed by many people. Even high rated firms employ these messaging techniques to inform people about their products and offers. ever wondered how it is possible? Well it due to an application program interface! Now clear, well just read the article to find out.

The concept:

The API or the Application Program interface is the set of functions which permits the development of applications that enables to access the features or data of operating systems and applications and other miscellaneous services. They specify how software components must interact and are mostly used when the GUI components are programed. An adequate API enables easy development of a program by giving out all the building blocks which the programmer puts together later.


Very adequate:  

In today’s world SMS is that medium which is very popular for conveying messages and information. They are very fast and convenient. Hence many company and firms use this method to promote their products and offers to a vast number of people at once. Thus if you have a website and program and want to interact with the general mass, then the need of an SMS API 

is vital. This can be better explained with examples- suppose you have a personal web portal which displays live match scores and updates, you will want to display it up so that the customers can sign in to them by giving out their details such as cell numbers and choosing the sort of message updates that they want to get. To carry out this, the one in charge must employ a message API to dispatch those messages. This can also function the other way round also. You can allow an individual to send back updates to a particular site via messages. A perfect example of such is the Twitter, which allows individuals too continuously send their tweets directly through their cell phones. This is where these messaging API is essential.


Considerations:

Appointing someone who possesses experience regarding SMS APIis a good idea especially when you want to quickly your program to have the SMS access. But if time is something who are not really concerned about and desire to learn about the traits yourself, then that is also possible. However if you plan to go with the second option which is  not hire someone then make sure to carefully analyze the advantages and disadvantages of learning to construct a program yourself, simple because you are the best judger of your strengths and weaknesses and the appropriate person to make decisions for yourself and for the company.

Some of the common messaging API are as follows:

Ø  SMPP- short message peer to peer
Ø  HTTP or hypertext transfer protocol
Ø  SOAP
Ø  MM7
Ø  Web services
Ø  SMTP
Ø  FTP or File transfer protocol etc.

The experts;

One of the leading firms namely experttexting.com is a firm which possess one of the best messaging APIs around. Apart from that they contain loads of other wonderful messaging offers for you to pick and enjoy. So just log in to get more details!

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