SMS Gateway Direct to Mobile: how SMS Gateway works

The use of mobile phones is increasing worldwide and keeping a pace with its ascending use, mobile has become an epicenter of marketing activities. SMS marketing is one such activities that has pulled the focus of marketers for exploiting its unleashed potential; it is used by sending business SMS mainly promotional or for social media integration on mobile and the marketing process takes in its target a huge number of mobile network subscribers.

Why SMS gateway is required

In general we get business promotional SMSs on out mobile devices from different advertising agencies and it is natural that a single GSM interfaced modem cannot streamline such huge data transmission at a time. To bridge the gap, nowadays mobile service providers have introduced substitute means overcome this limitation for the clients looking for bulk SMS delivery for their marketing benefits by using SMS gateway direct to mobile. The service provider’s offerunswervingentree to their SMS Centers for companies via internet or by using leased lines using an SMS gateway.

How an SMS Gateway works

An SMS gateway is usually presented as Says, shortened form of Software as a Service, or a well-documented API that can be united and linked into the backend of the designated server. It commonly interrelates with only one SMSC at a time, which deals with bulk SMS delivery services at a fixed pricing. Its purpose is to adapt incoming SMS sending demands into a layout that is attuned with the Short Messaging Service Center (SMSC).These messages are to be adapted into the layout the attending SMSC works in.

Different types of SMS Gateways

There are basically two types of SMS Gateways which can be used for sending bulk messaging. These two types are discussed here.

SMS Aggregators:

These are the mostly used gateways by majority of web-based SMS service providers. The providers do not have admittance elsewhere the SMSCs and can only track packets up to the message center. They cannot access the wireless mobile networks and cannot guarantee delivery on their own. After the message has been submitted at the SMSC, these gateways depend much on the competency of network service provider for the tight delivery of messages by using the SS7 protocols.

SS7 Providers: 

SS7 providers accomplish what SMS Aggregators cannot manage to do. They offer guaranteed message delivery provided the destination number is active. These types of gateways are far more multifaceted and run on an expansive infrastructure for linking SMS gateway direct to mobile.

The SS7 provider Gateways have entrée to the SS7 channels of the designated mobile network, and thus, can use optimum control over the message routing via the wireless network right up to the transmission of the SMS on the endpoint mobile device. This follows International Termination Model and also allows sending of international SMS’s.

 Now in buyers’ market communication is one of the key factors of marketing and brand promotion. In case you need to exploit the mileage and reach of SMS marketing you can rely on the SMS gateway provided by experttexting.com.