Marketers everywhere are looking for more and more cost
effective methods of communicating with their target audience, and this time,
they’ve found the perfect one. You can communicate cost effectively with the
use of SMS, and it’ll be timelier than all the alternatives as well. It’s not
just SMS either: it is mobile websites, not to mention mobile applications
which are making your life so much simpler and more convenient. To reach the
greatest number of people in the shortest amount of time as well as the lowest
possible cost, SMS is the way to go.
Considerations:
Data protection should be a priority for you in this matter,
so make sure that you’ve complied with all the necessary regulations. For
example, make sure that the people you are communicating with have actually
chosen to receive communications for you! It’s a very good idea to keep a list
of the ‘opt-ins’, so to speak, so that you can keep better track of who you
need to contact and who you don’t. Make sure that if the recipient doesn’t want
to continue to receive messages from you, they have the option of doing that.
As you probably know from your own personal experience, there’s very little
worse than continuous and unwanted SMS messages.
Campaign:
Running an effective SMS campaign is actually much simpler
than you might think, whether your organization is a big one or a small one.
After you have your list of numbers (that is, those individuals or
organizations who have opted to receive communications from you), you can
create your campaign strategy, making sure to incorporate your organization’s
specific needs with a view to meeting long term goals. You can host
competitions and send over protect information, not to mention give your
customers updates and useful reminders. The key here is to make sure that you
are, in fact, providing information that is useful to your recipients, and
opportunities that they will actually appreciate.
Don’t be worried if this is your first time at SMS marketing.
It can be daunting at first, but even with little or no experience, it is
perfectly possible to put together an SMS campaign that will literally put you
on the map. The trick is to make sure that everything you do is well organized,
and that you keep track of all the pertinent information, particularly your
clients’ data. You can store everything you need online, or even in an Excel
file. Then, you can simply sign in to whatever SMS application you’re using,
upload the client information, create the message you want to send, and send it
over. It really doesn’t get any easier than this.
You can truly communicate cost effectively with the use of SMS, and there are absolutely no downsides. You can stay in touch with your entire client base, even as your organization grows upwards and outwards, letting them stay in touch with you every single step of the way.
